Investment Thesis
Quality Over Scale
Disciplined Structuring
Every investment is grounded in conservative leverage, aligned incentives, and tax-efficient strategies. Whether acquiring an asset or backing an operating company, structure drives outcomes.
Operational Edge
We create value through hands-on execution — from leasing and repositioning to brand growth and operational efficiency. Our network advantage allows us to move quietly, with speed and precision.
Johnnie Vassar is the Co-Founder and Managing Partner of Coyote X, an emerging investment firm focused on identifying high-potential opportunities across early-stage startups, real estate, sports, and entertainment. Drawing on his background as a professional athlete and leader both on and off the court, Johnnie brings a unique combination of discipline, strategic thinking, and competitive drive.
Before launching Coyote X, Johnnie built a career shaped by teamwork, resilience, and a commitment to excellence. His experience navigating the intersection of sports, education, and business inspired his mission to create a platform that champions building strong partnerships, developing diverse investment portfolios, and supporting founders who share his vision for impactful, sustainable success.
Discreet. Connected. Trusted.
Coyote X works with leading lenders, brokerages, and advisors.
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